Webalytics Privacy Policy

Last updated: April 11, 2026
Operated by IPX LLC

This Privacy Policy explains how IPX LLC ("IPX", "we", "us", "our") collects, uses, and protects information in connection with the Webalytics platform.

1. Data We Collect About Our Customers

Account Data

Email address
Hashed password
Account creation date
Terms and DPA acceptance timestamp

Billing Data

Stripe customer and subscription IDs
Plan type and billing interval
Payment status

Communication Data

Password reset tokens (expire within 1 hour)
Email verification tokens (expire within 24 hours)

Site Configuration

Site domains and names
API keys
Custom events
Website type settings

2. Data Collected by the Tracker

Identifiers (Pseudonymous)

Visitor ID (stored in localStorage)
Session ID (stored in sessionStorage)

Behavioral Data

Pages visited (URL path only)
Referrer (without query strings)
Scroll depth and click interactions
Form events and navigation paths
Session duration and conversions
Custom events

Technical Data

Device, browser, OS (derived, not raw)
Viewport size
Page load time
UTM parameters

We Do NOT Collect

IP addresses
Full User-Agent strings
Personally identifiable information
Cookies

3. How We Use Data

Operate and maintain the platform
Provide analytics dashboards and insights
Process payments and subscriptions
Send transactional emails
Detect fraud and abuse
Improve the platform using anonymized data

We do not sell or use data for advertising.

4. Third-Party Services

Stripe handles payments. We do not store card details.

MongoDB Atlas stores application data.

5. Data Location

Data may be processed in the United States and other regions.

6. Data Security

We use HTTPS, hashed passwords, and access controls, but cannot guarantee absolute security.

7. Data Retention

Account data: duration + 90 days
Analytics data: while account is active
Billing records: ~7 years

8. Account Deletion

Accounts and analytics data are permanently deleted upon request. Some legal records are retained.

9. Cookies and Local Storage

We use localStorage for authentication and tracking IDs. No cookies are set.

10. Your Rights

You may request access, correction, or deletion of your data by contacting us.

11. Changes to This Policy

We may update this policy and will notify users of significant changes.

12. Contact

IPX LLC | contact@ipxllc.net