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Conversion Rate

Why Most Small Business Websites Have a Conversion Rate Under 2% - And How to Fix It

Traffic is not the problem. Most small business sites get enough visitors to generate leads - they just bleed them at the same three places every time.

Apr 10, 20266 min read

5 Signs Your Homepage Is Confusing Visitors (And How to Fix Each One)

If visitors can't figure out what you do in the first 5 seconds, they leave. Here's a checklist of the five most common homepage clarity failures.

Source Attribution Explained: Which Marketing Channel Is Actually Working?

First-touch, last-touch, multi-touch - what do they mean and which one should you trust?

What Is Scroll Depth and Why Does It Matter for Your Conversion Rate?

If 70% of your visitors never scroll past your hero section, your CTA might as well not exist.

Product Updates

Introducing Conversion Grade: A Single Score for Your Site's Conversion Health

We built Conversion Grade to answer one question: how well is my site actually converting?

Conversion Rate

Dead Pages: The Hidden Leak Draining Your Website's Conversion Rate

Some of your highest-traffic pages may be generating zero conversions. Here's how to find them.

CTA Placement: Where to Put Your Call-to-Action for Maximum Clicks

The wrong CTA placement can tank your conversion rate even on a great page.