Webalytics gives you a clear picture of how visitors find, use, and convert into customers on your Website. Here's a tour of the core features and how to get the most out of each one.

Visitors & Pageview Tracking

Every page load is recorded and attributed to a unique visitor session. Webalytics uses a privacy-first approach - no cookies by default, no personal data stored.

Best practice: Check your top pages report weekly to understand where traffic goes. Pages with the highest amount of views tend to be your biggest opportunity pages.

Conversion Grade

The website's Conversion Grade measures how effectively your site converts visitors, based on comparisons with industry benchmarks. It evaluates performance across four key areas: contact, navigation, engagement, and revenue.

Best practice: Focus on pages that don't convert users first. Small improvements such as CTA's, subscribe buttons, and downloadables help deliver the biggest gains.

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TipA grade of B+ or above is a good target for landing pages. Home pages typically grade lower due to diverse traffic — that's normal.

Auto conversion event capture

Webalytics automatically tracks button clicks, form submissions, and outbound link clicks — no manual event setup required. Events appear in your dashboard under Events → Auto-captured.

Best practice: Review auto-captured events after your first week to confirm the most important actions are being detected. If an event is missing, you can add it manually with wbl('event', 'name').

Source attribution

Understand where your converting visitors come from — search, social, email, paid ads, or direct. Webalytics supports first-touch, last-touch, and multi-touch attribution models.

Best practice: Use UTM parameters on all your campaign links for accurate source tracking. Without UTMs, paid and social traffic may be misattributed to direct.

Scroll depth & drop-off

See how far down the page visitors scroll, and at what point they leave. Drop-off reports highlight where you're losing attention.

Best practice: If most visitors drop off above 50% scroll depth, your content hierarchy may need restructuring — move your most important content and CTAs higher.

Growth opportunities

Each week, Webalytics surfaces your top 3 growth opportunities — specific, actionable suggestions based on your data patterns.

Best practice: Treat these as a prioritised to-do list. Work through them in order — they're ranked by estimated impact.

Dead page detector

Pages that receive traffic but produce zero conversions or engagement are flagged automatically. These pages are costing you attention without returning value.

Best practice: For each dead page, decide: improve it, redirect it, or remove it. All three are valid. Leaving it unchanged is not.