Tutorials

Step-by-step tutorials for common Webalytics workflows. Each tutorial is designed to take under 10 minutes.

Tutorial 1: Track your first conversion

• 1
  Identify your conversion action

  What does a successful visit look like? A form submission, a purchase, a sign-up? Pick one clear action to start with.
• 2
  Check if it's auto-captured

  Go to Events → Auto-captured in your dashboard. If your button or form appears here, Webalytics is already tracking it.
• 3
  Set it as a goal

  Go to Settings → Goals → Add goal. Select the event from the list and name it something meaningful like "Demo booked".
• 4
  Watch conversions roll in

  Your goal conversion rate now appears on your Overview dashboard and in each page's detail view.

Tutorial 2: Diagnose a low-converting page

• 1
  Open the Pages report

  Sort by Conversion Grade ascending to surface your worst-performing pages first.
• 2
  Check the scroll depth chart

  Click into the page. If most visitors drop off before reaching your CTA, that's a placement problem — move your CTA higher.
• 3
  Review traffic sources

  Low conversion from one source (e.g. social) often means the audience intent doesn't match the page. Consider a dedicated landing page for that source.
• 4
  Check the dead page detector

  If the page is flagged, the data is telling you it needs significant work or should be consolidated into another page.

Tutorial 3: Set up UTM tracking for a campaign

UTM parameters let you track exactly which campaigns, emails, or social posts drive conversions.

1. Build your campaign URL using a UTM builder tool (Google's Campaign URL Builder works well).
2. Use consistent naming: utm_source=newsletter, utm_medium=email, utm_campaign=summer-launch.
3. Use this URL in your campaign instead of the bare link.
4. After the campaign, view results in Sources → UTM breakdown in your dashboard.

Tutorial 4: Add a team member

See the Adding & removing users guide for full instructions. The short version: go to Settings → Team → Invite member, enter their email, and choose their permission level.